Cologne and Eschborn, 26 September 2019 Cashless payment methods increase sales and cut costs: those are the results of the latest study ‘Besser bargeldlos als Bargeld los’ (Better cashless than no cash) by ECC Cologne in association with Concardis. As part of a twofold survey, merchants, restaurateurs and hotel operators from the SME segment as well as customers were surveyed to get an all-round view of consumer preferences regarding payment and business potential for SMEs in Germany. Digital payments were especially popular for their convenience and speed – aspects that are particularly relevant to retailers in the upcoming Christmas shopping period.
‘Retailers should realise the full potential of their business, particularly at Christmas, the busiest time of the year for retail sales. Accepting card payments means boosting sales and also ensures faster processes at the till and in the back office. Furthermore, contactless payments in particular ensure speed and convenience at the POS, and so represent a tangible benefit for retailers during the hectic year-end shopping period’, says Robert Hoffmann, CEO of Concardis.
Contactless payments for shorter queues
The advantages of contactless card payments are clear for both retailers and consumers: 52 per cent of the small and medium-sized companies surveyed said they saw faster processing at the checkout with contactless payments. 59 per cent of consumers also thought that contactless payments were easier and more convenient than other payment methods. This means the contactless girocard has overtaken direct debits as the most popular payment method.
‘The results of the study are clear: the trend towards contactless payments is continuing. 32 per cent of consumers now expect that contactless payment by girocard is offered as standard at the till. For retailers that is an important finding, both to fulfil customer expectations and to profit themselves from the fast processing offered by contactless payments’, explains Mailin Schmelter, Deputy Head of Customer Insights at ECC Cologne.
Higher sales with card payments
Digital payments enable higher revenues – 53 per cent of the retailers surveyed reported a positive effect on sales. In addition, the acceptance of card payments has a positive impact on the individual and total spend: there is a trend towards higher spending when customers pay by card. 43 per cent of the retailers surveyed said that their average take was higher with card payments.
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Source: ECC Köln/Concardis, 2019
About the study
For the study titled ‘Besser bargeldlos als Bargeld los – Potenziale digitaler Zahlungsverfahren im Mittelstand’, ECC Köln and Concardis teamed up to survey 300 German providers from the retail, gastronomy and hotel sectors between February and March 2019. Additionally, a survey of 1,000 customers was carried out in March and April 2019. The study is representative and examines the status quo of consumer payment habits at the POS and the effects of digital payment methods on SMEs in Germany and, in this context, identifies the potential that results for businesses.
The study is available to anyone who subscribes to the Concardis Newsletter: https://www.concardis.com/newsletter