dmexco 2016: how important is payment for success in e-commerce?

Study results and the latest on paydirekt at the Concardis stand in Hall 6 E063/F062

Eschborn, 14 September 2016. In the form of brief presentations and interviews with leading experts, Concardis will be addressing current trends and topics having to do with payment at its stand at the dmexco trade fair on 14 and 15 September. Georg Wittmann from ibi research – Universität Regensburg’s financial think tank – will be presenting the most important results from ibi’s 2016 mystery shopping study. Thorsten Smeets from paydirekt, the new payment process for German banks and savings banks, will also be on hand.

A total of 150 German online shops were tested as part of the study: how customer-friendly is the shop’s design? Which payment options are offered? How well do shipping and return processes work? The study examined online clothing retailers such as Zalando and dress-for-less as well as the online shops of bricks-and-mortar retailers like Lidl, Butlers and Dell. The industry giants Amazon, Home24 and Otto were also tested. Georg Wittmann will present the significant results of the study at the dmexco trade fair.

As part of brief sessions at the trade fair stand, Thomas Smeets from paydirekt will explain what the new payment process is all about, where its strengths lie and why paydirekt will be of central importance for e-commerce from now on.

‘The payment factor has always been decisive with regards to e-commerce. Now, we can see how the line between real and virtual points of sale is becoming less clear. Today, multichannel is a buzzword that also has to be taken into account for payments,’ says Marcus W. Mosen, CEO of Concardis. According to Mosen, payment must be addressed from the very beginning as part of the business model, and must always offer the possibility of adjusting to and growing with the changes of the company, the customer and sales channels. ‘dmexco brings together the innovators and creative types from the various disciplines having to do with digital marketing. We are really looking forward to introducing our ideas for the payment of the future and the discussions surrounding it.’

dmexco is Europe’s largest trade fair for the digital industry. At the fair, experts in media and marketing converse with technology specialists and creative types about the business potential of tomorrow. This year, more than 50,000 visitors are expected by the more than 950 exhibitors. The fair will also feature 15 stages, more than 570 speakers and over 250 hours of programming.


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Christian Drixler

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